Taste Collective is a creative agency that builds experience-driven marketing solutions using the most powerful multi-sensory medium: food and beverage. Headquartered in Shanghai, we produce bespoke campaigns, content, and activations for global brands, as well as provide a suite of on-the-ground services for brands we love.

"Shanghai was one of 24 provinces and cities to officially extend the lunar holiday through February 9 in efforts to slow the spread of the novel Coronavirus. Although remote work policies and self quarantines are still in play for individuals and teams across the middle kingdom, China is waking up to an unpredicted new reality for the Year of the Rat." says Taste Collective article.

Taste Collective founders, Clara Elisabeth Davis and Andrew Moo, spoke to six experts in their fields about their insights and outlooks on the Coronavirus outbreak in China. Here, they recap their thoughts on how brands should be operating to minimize damage and show support to their Chinese consumers.

Greg PRUDHOMMEAUX, NextStep's founder was invited to share his thoughts and expertise on the on-going crisis and some tips on how brands should address the Chinese market.

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